calendar Wednesday, 21 October 2020 clock
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FRANKFURT: The 72nd edition of the Frankfurter Buchmesse (Frankfurt International Book Fair) has opened with a series of digital events with the participation of a number of writers and authors from around the world.

This year’s book fair, which will run until 18 October, is being held almost exclusively online, with 4,400 digital exhibitors from 110 countries registered, including Hamad Bin Khalifa University Press (HBKU Press), which is participating for the fourth consecutive year.

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About 260 hours of programmes with 750 speakers are offered online. HBKU Press’ virtual ‘booth’ represents over 11 years of the publishing house’s catalogue of acclaimed works and innovative publications, from award-winning original titles in both English and Arabic, to translated works by globally recognised authors and translators.

Brand promotion

HBKU Press plans to promote the brand internationally, enter into agreements to buy and sell the rights of books that meet their strategic vision, while establishing relationships with entities that can expand the reach of their titles.

The Frankfurt International Book Fair is considered one of the most important annual cultural events in the world for its circulation of cultural content, and it is also a hub for global media and sheds light on the features of diversity and innovation in the field of publishing and media worldwide.