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DOHA: Generation Amazing (GA) has signed a partnership agreement with the International Federation of Red Cross and Red Crescent Societies (IFRC) to deliver football for development programmes to vulnerable youth in several countries across the Middle East, Asia, Africa, and South America.

The announcement follows an official signing ceremony in Doha in March attended by Supreme Committee (SC) Secretary-General Hassan Al Thawadi and IFRC Secretary-General Jagan Chapagain.

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Also in attendance were representatives from Qatar’s Ministry of Foreign Affairs and Qatar Red Crescent.

The partnership will focus on empowering and educating vulnerable youth subjected to exclusion or violence.

This includes working with refugees and displaced persons in Iraq, Myanmar, Uganda and Argentina to inspire and provide them with key life skills through football to lead healthy and active lifestyles and work within their communities to promote social inclusion.

Unique opportunity

“We very much look forward to this partnership with IFRC, the world’s largest humanitarian network, and the unique opportunity it presents to build robust evidence in support of the transformative power of football to improve the lives of vulnerable and at-risk youth in challenging contexts,” said Al Thawadi.

“Generation Amazing has built a meaningful history of impactful programming over the past 10 years. We believe this partnership will further enhance our global programmes and play a key part in showing the role that sport plays in advancing the United Nations Sustainable Development Goals and Qatar National Vision 2030.”

Chapagain said: “We are proud to be part of this programme and excited to see work starting on the ground. In this Covid year, when young people have been facing increased pressure on their mental health and major disruptions to their education, this kind of initiative could not be more important.”

Pilot project

The collaboration between GA and the IFRC will begin with a pilot project involving the GA football for development methodology and the IFRC’s Youth as Agents of Behavioural Change initiative.

GA will run its football for development programme with participants to teach essential life skills, such as communication and leadership.

The project will include the establishment of football pitches and classrooms, with the attendees judged on the skills learnt on the football pitch and in the classroom.

The partnership will kick off in December and aims over the coming years to benefit thousands of young people to transform their situations and create an external ripple of change in their communities.